Amit GOSWAMI, Ph.D. on Creativity in The Quantum Activist Workbook

"George Bernard Shaw’s
Heartbreak House could
very well take place
even in this twenty-first
century:
Ellie: A soul is a very expensive thing to keep:
much more so than a motor car.
Shotover: Is it? How much does your soul eat?
Ellie: Oh, a lot. It eats music and pictures
and books and mountains and lakes and
beautiful things to wear and nice people 22
to be with. In this country you can’t have them
without a lot of money: that is why our souls are
so horribly starved.
But like Ellie, what most of us don’t realize is
that what starves the soul is not the lack of money
to consume soul-food, but the lack of creativity
to produce soul-food. And when mediocrity and
consumerism produce soul starvation en masse
the creative people in our society, instead of
being the heroes whom we follow toward the
evolution of consciousness, become “outsiders”
whom we mistrust as “too dangerous” to follow as
examples.
We cannot respect creative people unless
we ourselves appreciate the value of creativity
enough to become producers as well as
consumers of soul food."